Now a days, people spend more and more time in front of screens, digital marketing has become the most important tool to reach customers in an effective way. To successfully promote a business online and engage an audience, you need to make use of various types of digital marketing. You need to be visible on as many types of digital marketing platforms as possible, from search engines to social media sites and smartphones.
I have collected the most frequent types of digital marketing of our times that can help you achieve the highest success rate. They are as follows: –
- Social Media Marketing (SMM)
There are many ways to promote your business online on social media platform as
In context of global Facebook Instagram and YouTube is most effective platform for social media promotion. According to Napoleon Cat, there were 2.45 Billion Facebook users and 1 Billion Instagram in December 2019 between 18-35 age group. As at January 2018, Nepal has nearly 9.3 million Facebook users. Entertainment and video sharing are other popular use cases with more than 6.4 million registered users on YouTube. And in Twitter, Pinterest and LinkedIn least number of people are engaging than other platform.
- Google Ads
Google Ads is an online advertising platform which enables businesses to create and run ads across the web, making them discover able to their customers when they are looking for specific product and services. These are clickable text ads, image ads and video ads, when clicked, takes the customers on their website/app and help them avail the services/products.
- Search Engine Optimization (SEO)
SEO for business is all of the things your SEO and web developer will do to your website to help it rank higher up the page in search engines like Google and Bing. SEOs start by doing exhaustive keyword research to come up with a list of search terms.
- Email Marketing
The email marketing is one of the most important tools for business. It helps to improve the organization strategy and also improve the brand visibility. Sending email helps to improve the relationship to the merchant with the potential customers.
- Online advertising
Online advertising is one of the most effective ways for businesses of all sizes to expand their reach, find new customers, and diversify their revenue streams. With so many options available – from PPC and paid social to online display advertising and in-app ads – online advertising can be intimidating to newcomers.